About me.

I’m Noa—an activist, host, consultant, content creator, model, and the founder of Style with a Smile, a platform and consulting studio dedicated to vegan, ethical, and sustainable fashion. I believe that fashion has the power to create change—and that true change begins with compassion.

Originally from Tel Aviv and currently based between Germany and Paris, I’ve always been drawn to the intersection of style, compassion, and justice. My journey began in 2013 when I watched the documentary Earthlings. It shifted something deep in me—I became vegan overnight.

That decision changed how I see the world and how I choose to show up in it.

I believe that veganism is not about me. It’s about the others—human and nonhuman—whose lives are impacted by our choices, and the shared home we all depend on.

My philosophy is rooted in total ethics—a lens through which I see the world as deeply interconnected. The way we treat animals, the way we treat workers, the way we treat the earth—these are not separate issues. When we harm one, the others suffer too. And when we uplift one, we begin to heal the whole.

That's why shedding light on these connections is at the heart of everything I do.

I created Style with a Smile as one of the world’s first fully vegan fashion blog, established in 2016—a place to prove that ethics and aesthetics are not only compatible, but powerful together. What began as a personal project has grown into a platform for conscious communication, creative collaboration, and ethical consulting.

Over the years, I’ve had the joy of working with sustainable fashion events like NEONYT, Heimtextil, Who’s Next Paris, and platforms like Texworld. I've consulted for emerging brands, led content for ethical campaigns, and spoken on panels about fashion’s potential to become more inclusive, compassionate, and aware.

I’m grateful every day to lead with purpose—to do work that aligns with my values and to support others who are doing the same. Whether I’m on stage, behind the camera, or helping shape a brand’s voice, I bring intention, integrity, and optimism to everything I do.

Because to me, fashion isn't just what we wear. It's how we show up. And when we lead with ethics and empathy, we don’t just change outfits—we change systems.

If you're a purpose-driven brand, a curious creative, or someone who simply believes fashion can do better—I'm so glad you're here.