Curating life, style & stories.

Style with a Smile is a creative platform and studio rooted in vegan fashion, sustainability and storytelling.

With over a decade of experience across fashion, content, social media and sustainability, I develop creative concepts, campaigns and stories, and bring them to life from idea to execution, both in front of and behind the camera.

Creative Direction · Campaign Concepts · Content Creation / UGC · Social Media · Hosting · On-Camera Talent

Hi, I’m Noa.

so nice to meet you.

I wear many hats, but storytelling connects them all. I’m a content specialist, creative, host and model with over a decade of experience across fashion, sustainability and social media.

Since founding Style with a Smile in 2016, my work has taken me from developing creative concepts and campaigns behind the scenes to interviewing industry voices, hosting conversations and stepping in front of the camera.

Today, I bring those worlds together, combining creative thinking, industry expertise and hands-on content production to take stories from the first idea to the final frame.

about me

Here is my why.
I believe fashion is never just about what we wear.
Behind every garment are stories about creativity and identity, but also about people, animals, resources and the systems we choose to support.
That belief is what led me to create Style with a Smile in 2016 and it still shapes the way I see fashion today. My journey began with veganism and grew into a much wider exploration of sustainability, human rights, animal liberation and our relationship with consumption. For years, I described this philosophy as total ethics: the understanding that these issues don't exist independently from one another. A decade in this industry has made me more curious, not less. I've learned that responsible fashion rarely fits into perfect labels or simple answers.
Today, I'm interested in asking deeper questions, not only what something is made from, but how it was made, how well it was made, how long we'll keep it, what already exists, and why we feel the need to consume in the first place. That means exploring vegan and sustainable fashion alongside quality, craftsmanship, secondhand, personal style, longevity and buying with greater intention.
The questions have expanded. The values behind them haven't.
Whether I'm creating a campaign, interviewing a designer, developing content or sharing something with my own community, my goal remains the same: to use creativity and storytelling to make people look closer, think deeper and care a little more.

ideas are only the beginning.

My work spans the entire creative process, from finding the story and developing the concept to producing the content and communicating it on camera.

You can bring me in for one part of that process or ask me to help connect the dots from beginning to end. Strategy when you need direction, creativity when you need an idea, and hands-on execution when it's time to make it happen.

How can I help?

From the first idea to the bigger picture.
I help brands turn messages, launches and objectives into creative concepts people actually want to engage with.
Whether you come to me with a detailed brief or simply a goal, I can develop the central idea, storytelling angle, visual direction and content formats that bring it to life. I especially love finding unexpected ways into stories that might otherwise feel technical, complicated or difficult to communicate.
My role can stop at the concept, or continue through production and execution.
Campaign ideation · Creative concepts · Creative direction · Storytelling · Visual direction · Moodboards · Content formats · Scripts & treatments · Activations · Social-first concepts
Strategy made for the real world.
After more than a decade working in social media, I understand both sides of content: what makes sense strategically and what is actually possible (and interesting) to create.
I help brands build a clearer content direction, identify the stories worth telling and translate their objectives into formats that work naturally across social platforms.
That might mean developing an overarching content strategy, creating recurring series and content pillars, rethinking an existing social presence, planning a campaign or working alongside your team as an ongoing creative partner.
The goal isn't to create more for the sake of creating more.
It's to know what you're saying, why you're saying it and how to make people care.
Content strategy · Social strategy · Content pillars · Editorial planning · Recurring formats · Brand storytelling · Social audits · Creative consulting · Brand Positioning and tone of voice · Ongoing creative support
Turning the idea into something you can see, watch and share.
I create original, social-first content for brands, organisations, campaigns and events—from the initial concept and script through filming and final delivery.
My background in strategy means I don't approach production as simply creating an asset from a brief. I think about the hook, narrative, audience, platform and purpose behind every piece.
I can work independently from concept to delivery or become part of an existing creative or production team.
And when the project calls for it, I can be both the creative behind the concept and the talent bringing it to life on camera.
Creative production in front of and behind the camera · Short and long form video · Reels & TikTok · Campaign content · Educational content · UGC · Scripting · Interviews · Event content · Photography · Product storytelling · Social Media Photo & Video content production · Behind-the-scenes
Good stories often begin with the right question.
From interviewing designers and founders on camera to moderating conversations at international fashion events, I've spent years turning expertise into conversations people actually want to listen to.
My approach combines research and preparation with curiosity and spontaneity. I want conversations to feel informed without feeling rehearsed, and accessible without losing their substance.
I'm available to host or present in front of a live audience or camera, as well as develop the concept and format behind the conversation itself.
Event hosting · On-camera presenting · Interviews · Panel moderation · Branded interview series · Trade shows · Digital formats · Event storytelling
A creative who understands both sides of the lens.
I've worked in front of the camera for years, as a model, creator, presenter and host, but what I bring to a production goes beyond being comfortable on camera.
Because I also work behind the scenes, I understand the concept, message and intention behind what we're creating. I can take direction, interpret a brief and communicate naturally while understanding how my performance fits into the larger story.
I'm available for fashion and lifestyle campaigns, branded content, social productions, presenting, editorial projects and creator-led campaigns.
Modeling · Campaigns · On-camera talent · Branded content · Presenting · Social campaigns · Editorial · Creator-led productions
For traditional fashion and commercial modeling bookings, please contact my representation,ICONIC Management.